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6 Content-Based Restrictions

6 Content-Based Restrictions

6-1 Overview

6-1.1 Effective Date

6-1.2 Summary of Restrictions

6-1.3 Legislative History

6-1.3.1 Public Law 101-509

6-1.3.2 Public Law 103-123

6-1.3.3 Public Law 103-329

6-1.4 Different Rules for Products and Advertisements

6-2 Summary of Process for Determining Eligibility of Mailpiece

6-3 Six-Step Process

6-3.1 Step 1: Examine Mailpiece for Products

6-3.1.1 Process

6-3.1.2 Restrictions and Provisions

6-3.1.3 Front-End and Back-End Premiums

6-3.1.4 Organization-Produced Material

6-3.1.5 Publications

6-3.2 Step 2: Determine If Products Meet Statutory Provisions

6-3.2.1 Process

6-3.2.2 Three Statutory Product Provisions

6-3.2.3 Low-Cost Item

6-3.2.4 Gift or Donated Item

6-3.2.5 Periodical Publication

6-3.3 Step 3: Examine Mailpiece for Advertisements

6-3.3.1 Process

6-3.3.2 Definition of Advertising

6-3.3.3 Advertising Matter

6-3.3.4 Premiums

6-3.3.5 Determining What Product or Service Is Advertised

6-3.3.6 Organization's Advertising of Its Publication

6-3.3.7 Nonadvertising Matter

6-3.3.8 References to Membership Benefits

6-3.3.9 Acknowledgments of Donors and Sponsors

6-3.3.10 Public Service Announcements

6-3.4 Step 4: Determine Prohibited or Restricted Advertisements

6-3.4.1 Process

6-3.4.2 Insurance Policies

6-3.4.3 Travel Arrangements

6-3.5 Step 5: Determine If Mailpiece Meets Content Requirements for a Periodical Publication

6-3.5.1 Process

6-3.5.2 Content Requirements

6-3.5.3 Comparison With Other Tests

6-3.6 Step 6: Determine Substantial Relatedness of Advertised Products and Services

6-3.6.1 Substantially Related Requirement: Relation to Other Rules for Advertisements

6-3.6.2 Process

6-3.6.3 Organization's Purpose

6-3.6.4 Determining Whether a Product or Service is Substantially Related

6-3.6.5 Specific Nature of Articles Need Not Be Considered

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