The mailpiece of organization A, an authorized college (educational
organization), contains a sweepstakes entry form bearing the endorsement
"No purchase necessary to enter," and a request for donations. The mailpiece
is published annually and does not contain a title, identification statement, or
at least 25 percent nonadvertising matter.
As described, the mailpiece does not contain any products. Therefore the
product rules do not apply. The mailpiece does not contain any
advertisements, either. The request for donations and the sweepstakes entry
information are not considered advertisements for products and services
because no purchase is required. While the mailpiece does not meet the
"content requirements for a periodical publication" (that is, the mailpiece does
not contain sufficient nonadvertising material, a title, or an identification
statement), that does not matter because there are no advertisements in the
The advertisement is eligible for mailing at the nonprofit rates.