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A-3 Case Study 3: Mailpiece Containing Sweepstakes Entry Information

A-3.1 Facts

The mailpiece of organization A, an authorized college (educational organization), contains a sweepstakes entry form bearing the endorsement "No purchase necessary to enter," and a request for donations. The mailpiece is published annually and does not contain a title, identification statement, or at least 25 percent nonadvertising matter.

A-3.2 Analysis

As described, the mailpiece does not contain any products. Therefore the product rules do not apply. The mailpiece does not contain any advertisements, either. The request for donations and the sweepstakes entry information are not considered advertisements for products and services because no purchase is required. While the mailpiece does not meet the "content requirements for a periodical publication" (that is, the mailpiece does not contain sufficient nonadvertising material, a title, or an identification statement), that does not matter because there are no advertisements in the publication.

A-3.3 Conclusion

The advertisement is eligible for mailing at the nonprofit rates.

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