Table of Contents: 6 Content -Based Restrictions

6	Content-Based Restrictions
6-1	OVERVIEW
6-1.1	Effective Date
6-1.2	Summary of New Restrictions
6-1.3	Legislative History
6-1.3.1	Public Law 101-509
6-1.3.2	Public Law 103-123
6-1.3.3	Public Law 103-329
6-1.4	Different Rules for Products and Advertisements
6-2	SUMMARY OF PROCESS FOR DETERMINING ELIGIBILITY
6-3	SIX-STEP PROCESS
6-3.1	Step 1: Examine Mailpiece for Products
6-3.1.1	Process
6-3.1.2	Restrictions and Provisions
6-3.1.3	Front-End and Back-End Premiums
6-3.1.4	Organization-Produced Material
6-3.1.5	Publications
6-3.2	Step 2: Determine Whether Products Meet Statutory Provisions
6-3.2.1	Process
6-3.2.2	Three Statutory Product Provisions
6-3.2.3	Low-Cost Item
6-3.2.4	Gift or Donated Item
6-3.2.5	Periodical Publication
6-3.3	Step 3: Examine Mailpiece for Advertisements
6-3.3.1	Process
6-3.3.2	Definition of Advertising
6-3.3.3	Advertising Matter
6-3.3.4	Organization's Advertising of Its Publication
6-3.3.5	Restrictions
6-3.3.6	Nonadvertising Matter
6-3.3.7	References to Membership Benefits
6-3.3.8	Acknowledgments of Donors and Sponsors
6-3.3.9	Public Service Announcements
6-3.4	Step 4: Determine Prohibited or Restricted Advertisements
6-3.4.1	Process
6-3.4.2	Insurance Policies
6-3.4.3	Travel Arrangements
6-3.5	Step 5: Determine Whether the Mailpiece Meets Content Requirements for a Periodical Publication
6-3.5.1	Process
6-3.5.2	Content Requirements
6-3.5.3	Comparison With Other Tests
6-3.6	Step 6: Determine Substantial Relatedness of Advertised Products and Services
6-3.6.1	Process
6-3.6.2	Substantially Related Requirement
6-3.6.3	Organization's Purpose
6-3.6.4	Product's Purpose
6-3.6.5	Income Generated From Products
6-3.6.6	Specific Nature of Articles Need Not Be Considered
6-3.6.7	Specific Products or Services Advertised
6-3.6.8	Advertised Items