Cosmetic Advertisements in Periodicals Publications
Updated September 2005
Support Ruling discusses the proper preparation of fragrance and
cosmetic advertisements designed to be included in copies of bound
publications mailed at the Periodicals rates.
to include fragrance advertisements must comply with standards found
in Domestic Mail Manual (DMM) 601.11.15. These standards are
derived from Public Law 101-493 of the Drug and Household Substance
Mailing Act of 1990. This law is intended to prevent individuals
from being unknowingly or involuntarily exposed to fragrance scents.
developed several processes that allow readers to purposefully
release a rendition of the fragrance, thereby avoiding inadvertent
contact with the scent. One such process, called “Microdot,” uses a
proprietary process to hold a deposit of micro-encapsulated
fragrance between a two layers of specially treated paper. The
deposit dries into a powder-like material that remains in that form
until the reader removes the top ply of paper and rubs the capsules
on the skin, which releases the fragrance.
called “Scent Seal,” consists of multi-laminated sheets, heat sealed
to prevent odor leakage. Between the laminates is a minute amount
(no more than .05 grams allowed) of an inert polymer containing the
fragrance rendition that is not released until the reader peels off
the top layer and rubs a finger across it.
of fragrance advertising is a small area of a sheet with a “scratch
and sniff” portion printed thereon with an ink containing a
micro-encapsulated scent that can be smelled once the ink is
scratched. The area capable of being activated must be covered by a
removable flap to prevent inadvertent exposure.
Other cosmetics and
makeup renditions—such as lipstick, mascara, facial cream, skin
cream, moisturizer, and deodorant—must be no more than .35 grams,
and should cover a surface area that does not allow for a full
application of the item. When these or similar cosmetic items
simulate products, they are not considered to be actual products or
usable samples. Mailers must print a disclaimer in legible type
within the immediate vicinity of the cosmetic rendition’s placement
on the page stating that the cosmetic item is not an actual product.
When the conditions
above are met, printed sheets with these types of fragrance or
cosmetic advertisements may be included as pages eligible for
Periodicals rates (in compliance with DMM sections 707.3.3 and
707.3.4) when bound into copies of Periodicals publications.
United States Postal Service
Washington DC 20260-3436