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Customer Support Ruling

   
 

Donation Solicitation
Updated June 2014

PS-262 (243.2.2)

This Customer Support Ruling (CSR) will discuss whether “personal information” present in the mailpiece of an organization authorized to mail at the Nonprofit Standard Mail prices causes the piece to be ineligible for Standard Mail prices.

An organization that is authorized to mail at the Nonprofit Standard Mail prices submitted a mailpiece that contains a field that is completed by computer to show the total amount of donations for the previous year with a request to “consider making a donation meeting or exceeding the amount contributed last year.”

Mailpieces containing personal information must be entered at First-Class Mail rates unless they are eligible for Standard Mail or Package Services prices under the provisions of the Domestic Mail Manual (DMM). DMM 243.2.2 provides that personal information may not be included in a Standard Mail mailpiece unless three conditions are met: the mailpiece contains explicit advertising for a product or service for sale or lease or an explicit solicitation for a donation; all of the personal information is directly related to the advertising or solicitation; and the exclusive reason for inclusion of all of the personal information is to support the advertising or solicitation in the mailpiece.

A review of the mailpiece indicates that it contains personal information; i.e. the amount of the previous year’s donation. In addition, the first two conditions in section 243.2.2 are met; i.e. the request to consider making a donation meeting or exceeding the amount contributed last year is an explicit solicitation for a donation and the personal information (the previous year’s donation) is directly related to that solicitation. The final step is to consider whether there was any purpose for including the personal information other than to support the advertising. Nothing in the mailpiece indicates the personal information is included for any purpose other than to support or to encourage the addressee to make an additional donation to the nonprofit organization. Therefore, it is concluded that all of the information in the mailpiece appears to have been provided solely for the purpose of enhancing the solicitation.


Sherry Suggs
Manager