In this Customer Support Ruling
a question is raised as to whether certain
information is considered “personal” information for the purpose of
A credit card
solicitation came into question when it was noted that the outside
envelope contained the words “Personal – Do Not Throw Away.”
The issue raised was
whether such a statement is considered “personal information.”
Domestic Mail Manual
(DMM) 243.2.1* provides that mailable matter that is neither mailed
or required to be mailed as First-Class Mail or Periodicals may be
eligible for Standard Mail rates.
prescribes that matter containing personal information must be
mailed as First-Class Mail or as Express Mail. Personal information
is any information specific to the addressee.
A review of the
mailing disclosed that the statement is preprinted on all outgoing
envelopes used for this specific credit card promotion. Such
phrases as “Personal – Do Not Throw Away” or “Important – Open
Immediately” appearing on the mailing envelopes are not themselves
In this instance,
there was no personal information in the mailpiece, and, the mailing
was determined to be eligible to be sent at the Standard Mail rates.
*See also DMM
133.3, 333.2, 433.2, 343.2, and 443.2.
United States Postal Service
Washington DC 20260-3436