Updated October 1996
This Customer Support Ruling
discusses the advertising content of an issue of a general or
requester publication prepared in editions.
(DMM) 707.6.1.3, provides that general publications primarily
designed for advertising purposes may not qualify for Periodicals
mailing privileges. This includes publications which contain more
than 75% advertising in more than half of the issues published
during any 12-month period.
prescribes that no issues of a Periodicals requester publication may
contain more than 75% advertising.
When an issue of a
general or requester publication is prepared in editions, the
advertising content and number of copies of each edition may vary.
However, if the advertising content of any one edition exceeds the
prescribed 75% advertising limitation, the issue will be considered
as having more than 75% advertising matter. It should be noted that
when an issue of a general or requester publication is prepared in
editions, it is not permissible to determine the percentage of
advertising in the issue by averaging the percentage of advertising
in the editions.
Postage at the
applicable Standard Mail rate must be paid for the mailed copies of
the editions of a requester publication that contain more than 75%
Anita J. Bizzotto
United States Postal Service
Washington DC 20260-3436