|
|
Mailpiece Shape |
|
|
The shape of your mailpiece can determine the price you pay. In some instances, certain shapes like squares and tubes are charged a higher price because those pieces must be processed manually. Generally, mailpieces that are 1/4-inch thick or less MUST be rectangular. Pieces more than 1/4-inch thick do not have to be rectangular. You want your mailpiece to look unique to catch your customers' attention but an odd-shaped mailpiece not only may cost more to design and print but also may be nonmailable (for example, a round postcard) or subject to a higher price. First-Class Mail letters and Standard Mail letters that are are square, rigid, or unusually shaped are subject to higher prices. Speaking of odd shapes, don’t mail bulky, odd-shaped things like pens or bottle caps in regular letter-size envelopes. Not only will you pay more in postage, but these items are likely to poke through the envelope, fall out, and be lost -- they could even damage postal equipment or hurt someone. Refer here for advice on choosing the right mailpiece format[1] to fit your message. TIPS -Before you print and produce a new mailpiece, consult with your mailpiece design analyst (MDA[2]), who can tell you if the finished piece will be mailable. An MDA also can suggest ways to make your mailpiece eligible for the lowest possible postage prices. |
|||