Quick Service Guide 507b
Courtesy Reply Mail (CRM)
507a, Business Reply Mail (BRM)
507c, Meter Reply Mail (MRM)
Courtesy reply mail (CRM) consists of preaddressed postcards or envelopes
provided by the mailer to customers both to expedite their responses
and to provide more accurate delivery. It differs from business reply
mail (BRM) in that no fees are required and the respondent is responsible
for applying the correct postage before mailing back the card or envelope.
CRM can come back faster because it is prepared with the correct address
and barcode to take advantage of automated USPS processing. It is also
good to use when you wish to direct replies (payments) to an address
that is different from your usual mailing address. CRM templates are
available on the Postal Explorer Web site at pe.usps.com by
selecting "mailpiece design" in the left
The USPS provides free of charge the facing identification mark (FIM)
and the appropriate barcode to print on CRM pieces. The guidelines on
the reverse will help optimize the use of this format.
Market research shows that providing barcoded envelopes makes good
- Barcoded reply envelopes can be processed and delivered faster
by the post office.
- Customers save the time required to find an envelope, look up
an address, and then write or type the address.
- Customers with correctly addressed return envelopes do not make
addressing errors that can delay your returns.
- Customers and donors return payments and pledges significantly
faster when supplied with a return envelope.
- Providers of return envelopes get remittance faster for optimum
- Customers who are "thanked" by the back copy on the
envelope flap are more likely to repeat the performance of mailing
- Automated processing of properly prepared barcoded reply mail
provides accurate sorting and eliminates mail delay.
- Customers have positive attitudes about creditors, marketers,
and fund raisers who show thoughtfulness in providing reply envelopes.
- Providers of reply mail envelopes get orders faster, reducing
inventories and their investment in them.
- Providers of reply envelopes receive and fulfill orders sooner,
- Providers using barcoded reply envelopes see faster initial response,
giving them an earlier projection of future activity.
Barcodes may be placed either in the address block or in the lower right
barcode clear zone. The correct barcode could be a delivery point barcode,
a ZIP+4 barcode (if the address is assigned an individual (unique) ZIP+4
code), or, in some cases, a 5-digit barcode (if the address is assigned
a firm (unique) 5-digit ZIP Code).
All letter-size reply cards and envelopes (business reply, courtesy
reply, and meter reply mail) provided as enclosures in automation First-Class
Mail, Periodicals, and Standard Mail must meet the standards in 201.3.14.
Courtesy Reply Mail Layout Guidelines
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