June 17, 2011

Mobile Barcode Promotion Requirement to Submit Sample Mailpiece

The Mobile Barcode Promotion runs July 1 through August 31, 2011, providing business mailers an upfront three percent discount on presort and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including nonprofit) flats and cards.

In order to participate in the promotion, mailers must submit a hardcopy, nonaddressed sample of the mailpiece, showing the placement of the mobile barcode, when mailings are presented for acceptance and verification. Mailers should also retain a copy of the mailpiece.

Other key requirements include:

• A two-dimensional mobile barcode – readable by a mobile smartphone – must be on or in each mailpiece in a mailing.
• The barcode must be used for marketing, promotional or educational purposes and be relevant to the contents of the mailpiece.
• Postage must be paid with a permit imprint and electronic documentation (eDoc) must be submitted to PostalOne! Commingled, combined and co-mail mailings, including MLOCR mailings, may qualify for the promotion if separate postage statements are submitted for each client taking the discount.

See complete details on the Mobile Barcode Promotion final rule Federal Register.