May 19, 2011

Mobile Barcodes Deliver Value to the Mail

On April 12, 2011, we notified the Postal Regulatory Commission (PRC) that we will run a Mobile Barcode Promotion this summer that provides commercial mailers a three percent discount for mail that includes a mobile barcode inside or on the mailpiece.

Now that the PRC has completed its review of the promotion, here is the latest information to help you take advantage of this special offering:

·   The Mobile Barcode Promotion will run from July 1 through August 31.

·   First-Class Mail and Standard Mail (including Nonprofit Standard Mail) letters, flats and cards with a mobile barcode inside or on the mailpiece can qualify for the discount.

·   Participation requires electronic documentation.

·   Commingled, combined and co-mail mailings are allowed and a separate postage statement is required for pieces with mobile barcodes.

Using mobile barcodes is a great way to integrate direct mail with mobile technology. Get more information, including updated FAQs, on the RIBBS website.